![Microsoft keeps making this Xbox mistake: Pushing the platform, and not the games - PC World New Zealand Microsoft keeps making this Xbox mistake: Pushing the platform, and not the games - PC World New Zealand](https://cms-images.idgesg.net/images/article/2014/06/microsoft-don-mattrick-xbox-one-launch-sad-100311222-orig.png)
Microsoft keeps making this Xbox mistake: Pushing the platform, and not the games - PC World New Zealand
![Don Mattrick, senior vice president of Entertainment and Devices Division at Microsoft, introduces the new XBox Project Natal, new technology that uses Natal?s motion control to let gamers take control of titles Don Mattrick, senior vice president of Entertainment and Devices Division at Microsoft, introduces the new XBox Project Natal, new technology that uses Natal?s motion control to let gamers take control of titles](https://c8.alamy.com/comp/2CHHA13/don-mattrick-senior-vice-president-of-entertainment-and-devices-division-at-microsoft-introduces-the-new-xbox-project-natal-new-technology-that-uses-natals-motion-control-to-let-gamers-take-control-of-titles-using-their-entire-body-at-the-microsoft-xbox-360-e3-2009-media-briefing-in-los-angeles-june-1-2009-reutersfred-prouser-united-states-entertainment-2CHHA13.jpg)
Don Mattrick, senior vice president of Entertainment and Devices Division at Microsoft, introduces the new XBox Project Natal, new technology that uses Natal?s motion control to let gamers take control of titles
![Don Mattrick, Senior Vice President of Interactive Entertainment Business, speaks during the Microsoft news conference at Don Mattrick, Senior Vice President of Interactive Entertainment Business, speaks during the Microsoft news conference at](https://c8.alamy.com/comp/2D2R2KN/don-mattrick-senior-vice-president-of-interactive-entertainment-business-speaks-during-the-microsoft-news-conference-at-the-2008-e3-media-business-summit-in-los-angeles-july-14-2008-reutersmario-anzuoni-united-states-2D2R2KN.jpg)
Don Mattrick, Senior Vice President of Interactive Entertainment Business, speaks during the Microsoft news conference at
![Don Mattrick, senior vice president of Interactive Entertainment Business in Microsoft's Entertainment and Devices Division, speaks during the Xbox 360 media briefing at the Wiltern Theatre in Los Angeles June 14, 2010. Don Mattrick, senior vice president of Interactive Entertainment Business in Microsoft's Entertainment and Devices Division, speaks during the Xbox 360 media briefing at the Wiltern Theatre in Los Angeles June 14, 2010.](https://c8.alamy.com/comp/2D17BJK/don-mattrick-senior-vice-president-of-interactive-entertainment-business-in-microsofts-entertainment-and-devices-division-speaks-during-the-xbox-360-media-briefing-at-the-wiltern-theatre-in-los-angeles-june-14-2010-microsoft-corp-will-begin-selling-its-kinect-motion-sensing-game-system-on-nov-4-before-the-crucial-holiday-season-hoping-to-lure-new-and-casual-players-to-the-xbox-and-steal-a-march-on-rivals-reutersmario-anzuoni-united-states-tags-society-entertainment-sci-tech-business-2D17BJK.jpg)